Hi Friend! 👋 I just dropped a new private podcast that I think you're gonna love. It's called The Gap. It's for coaches and consultants who've built a successful business, scaled past six-figures, but who feel like their business slowly started demanding more of them than they ever expected it would. Over this 6-part audio series, we explore why that happens and what it actually takes to build a business that supports your life instead of constantly competing with it. 🎧 Listen here. Amy...
24 days ago • 1 min read
I think one of the biggest mistakes established coaches and consultants make is assuming every problem is a strategy problem.→ Sales dip? "I need a new marketing strategy."→ Projects fall behind? "I need a new project management tool."→ Team members keep making mistakes? "I probably hired the wrong person."Sometimes that's true.But more often? The strategy isn't actually the problem. The execution is.I've worked with enough expert coaches and consultants to notice a pattern:→ The marketing...
30 days ago • 1 min read
It takes an average of 272 days from the first marketing touch to closed revenue in B2B sales. (Wild, right?) And, 81% of the B2B customer journey takes place BEFORE the prospect enters your sales pipeline—up from 70% last year. As a coach or consultant serving premium clients, here's why that matters to you... Your prospects are scoping you out long before you know they exist. They're quietly consuming your content—reading your LinkedIn posts, Googling your name, going down the rabbit hole...
about 1 month ago • 1 min read
There's a weird psychological trick that could be behind why some coaches and course creators continually get recommended—while others don't... (And yes, doing a phenomenal job at what you do is still a great way to get referrals... but that's only part of the equation.)There's a concept in psychology called "cued recall."Basically, it's our ability to instantly pull information from memory when we're given a specific cue, prompt, or trigger. As experienced coaches and course creators, we...
about 2 months ago • 1 min read
My daughter wore my old prom dress to her 8th grade dance this week. Same simple black dress. Twenty-four years apart. No sequins. No cutouts. Nothing trying too hard. Just a dress that fits well and that lets the person wearing it shine. So when Kallie slipped it on, twenty-four years later, it still "worked." Not because it's vintage or trendy. But because it was never trying to be either one. It's just classic, well-made, and timeless. When it comes to scaling a business, I see so many...
2 months ago • 1 min read
There's an identity shift that comes with scaling—and barely anyone talks about it. (Which is why I'm gonna...) I was on a mastermind call recently. A coach was describing her team. She has a VA running her ads, another handling customer service, and another for social media... Lots of help. But still frustrated and overworked. Then she said something that stopped me mid coffee sip. "I know I'm the bottleneck. I want them to own things. I want them to feel empowered." She knew exactly what...
3 months ago • 1 min read