Kick off each week with this bite-sized, action-packed newsletter aimed at helping you stand out online + build a wildly profitable coaching and course creator business built around your life. Topics: personal branding, email marketing, sales strategy, and building a freedom-based coaching and course creator business. (About me: 14 years in biz. OBM certified. Wannabe digital nomad.)
A bigger business shouldn't require a smaller life.Here are five ways to make sure it doesn't: 1️⃣ Increase your prices. Let's not overcomplicate this. You're probably undercharging. Up those prices... like, yesterday. 2️⃣ Ruthlessly edit what you allow on your calendar. One of the biggest challenges I see with the coaches and consultants I work with is their calendars are Bloated with a capital B. They say "yes" too quickly and "no" too infrequently. Learn the art of a quick and decisive no....
I think one of the biggest mistakes established coaches and consultants make is assuming every problem is a strategy problem.→ Sales dip? "I need a new marketing strategy."→ Projects fall behind? "I need a new project management tool."→ Team members keep making mistakes? "I probably hired the wrong person."Sometimes that's true.But more often? The strategy isn't actually the problem. The execution is.I've worked with enough expert coaches and consultants to notice a pattern:→ The marketing...
It takes an average of 272 days from the first marketing touch to closed revenue in B2B sales. (Wild, right?) And, 81% of the B2B customer journey takes place BEFORE the prospect enters your sales pipeline—up from 70% last year. As a coach or consultant serving premium clients, here's why that matters to you... Your prospects are scoping you out long before you know they exist. They're quietly consuming your content—reading your LinkedIn posts, Googling your name, going down the rabbit hole...