There's a weird psychological trick that could be behind why some coaches and course creators continually get recommended—while others don't...

(And yes, doing a phenomenal job at what you do is still a great way to get referrals... but that's only part of the equation.)
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There's a concept in psychology called "cued recall."
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Basically, it's our ability to instantly pull information from memory when we're given a specific cue, prompt, or trigger.
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As experienced coaches and course creators, we know a LOT about a lot of different things...

So when we show up on social media, we share a little bit of everything.

And that's where I think a lot of coaches and course creators (myself included) go wrong.

Because when we're talking about a lot of different things, we're not doing the work to associate ourselves with one specific cue or trigger word.
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And here's why that matters:

When people are in rooms that we're not in....

And they ask for recommendations...

They use specific words.

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They ask for a referral for someone who is an expert in "sales," or "personal branding," or "LinkedIn strategy," or "systems"...

And those words serve as cues.

If our name isn't associated with that cue, we're unlikely to be recalled—and therefore unlikely to be recommended.

And that's the kicker...

Because the person who does get recommended isn't necessarily going to be the person who is the most "expert" coach or course creator...

It's the person who expertly positioned themselves to be cued when a specific word came up.

And so my question is this...

When you're creating content, are you doing it through the lens of being known for one specific cue? (And if you're really ninja at this, are you taking a strong and unique stance within that topic area?)

I'd genuinely love to hear your thoughts on this... It's something I'm actively exploring in my own business.

As promised, value in under a minute.

Amy "always learning" Kuphal Founder, The Moxie Ops Agency

P.S. Related to this... I recently heard of a concept called "The Accordion Method." It relates to how we select content topics. It's pretty cool and deserves its own email. I'll share more on that next week... stay tuned.